Assemblymember Limón Introduces the Alzheimer’s Healthy Brain Initiative on the Alzheimer’s Association annual State Advocacy Day

Tuesday, February 5, 2019

(Sacramento) - This afternoon Assemblymember Monique Limón was joined by a number of constituents and over 250 other volunteers for Alzheimer’s State Advocacy Day celebrating the recent announcement of new legislation that takes a new and bold approach to the Alzheimer’s crisis, the Alzheimer’s Healthy Brain Initiative. AB 388 will direct the California Department of Public Health and local jurisdictions to plan and prepare for the impending Alzheimer’s crisis by bringing public awareness to the early signs and symptoms of Alzheimer’s.

“In California, Alzheimer’s disease is the 3rd leading cause of death impacting millions of lives throughout the state, but less than half of all Californians affected have been formally diagnosed by a clinician. Although the onset of Alzheimer’s cannot yet be stopped or reversed, early detection and diagnosis can make it easier for patients and their families to manage the disease,” said Assemblymember Limón. 

Specifically, AB 388 proposes a three-pronged approach to addressing the Alzheimer’s crisis that includes a public awareness campaign, promoting partnerships with local organizations and state resources, and making significant investments in pilot programs to encourage research and innovation. This measure also encourages immediate action on key recommendations within the Centers for Disease Control (CDC) Healthy Brain Initiative.

AB 388 also seeks to address the costs associated with Alzheimer’s. Annually the nation pays $2.3 trillion in Medicaid costs to address this crisis, and still most families pay out of pocket for many of the costs associated with long-term care. 

“Right now, the lifetime cost of Alzheimer’s is just over $340,000 and despite significant help from the Medi-Cal program, the bulk of costs are incurred by families paying out of pocket for long-term services and support. I have witnessed first-hand the financial strain that Alzheimer’s can have on a family when my grandmother was diagnosed with the disease,” said Assemblymember Limón. “It is time California invests not only reducing the cost of Alzheimer’s, but take active steps in improving patient outcomes.”

Below are links to audio of Assemblymember Limón :

Assemblymember Limón says her legislation will raise awareness about Alzheimer’s. (:24)

Assemblymember Limón says raising awareness is needed and an effective. (:24)

Assemblymember Limón says Alzheimer’s has had a direct impact on her family. (1:13)

Assemblymember Limón says hundreds of thousands of people have Alzheimer’s but millions of people are affected. (1:14)

CONTACT: Christina Montoya, 916-319-2037 or